The short answer

At jewellery ticket sizes the per-transaction cents are irrelevant and the percentage is the whole negotiation. On Visa's US schedule effective April 18, 2026, a card-present consumer credit sale under Product 2 is 1.51% + $0.10 for all other products, 1.65% + $0.10 for Traditional Rewards and Visa Signature, 2.10% + $0.10 for Visa Signature Preferred and 2.30% + $0.10 for Visa Infinite Spend Qualified, while Non-Qualified Consumer Credit is 3.15% + $0.10 for every product. Separately, 31 CFR 1010.330 requires a report within 15 days when a business receives more than $10,000 in currency in one transaction or two or more related transactions, and for a retail sale of a consumer durable or collectible the definition of currency also captures cashier's cheques, bank drafts, travellers cheques and money orders with a face amount of $10,000 or less.

At this ticket size the percentage is the entire negotiation

Everywhere else on this site the argument is about fixed cents. Here it is not. The per-item component is ten cents across the whole consumer credit card-present column, and on a four-figure sale ten cents is noise. What moves the bill is which product the customer pulls out of their wallet, and that is outside your control. These are interchange reimbursement fees paid between financial institutions; Visa states merchants do not pay them and pay a merchant discount to their financial institution instead. Read the table as a floor. Illustrative example, using only the published rates: on a $6,000 sale, the All Other Products row at 1.51% + $0.10 comes to $90.70 and the Visa Infinite Spend Qualified row at 2.30% + $0.10 comes to $138.10 — a $47.40 spread on one ring, decided entirely by the card. The row that should frighten you is Non-Qualified Consumer Credit at 3.15% + $0.10, which is $189.10 on the same sale. At this ticket size a downgrade is not a rounding error, and that is the argument for interchange-plus pricing plus a statement that names the program each sale cleared under.

Visa US consumer and commercial programs a jewellery sale can reach, effective April 18, 2026 (Visa USA Interchange Reimbursement Fees)
Fee programCard product or channelRate
Product 2All other products, card present1.51% + $0.10
Product 2Traditional Rewards and Visa Signature, card present1.65% + $0.10
Product 2Visa Signature Preferred, card present2.10% + $0.10
Product 2Visa Infinite Spend Qualified, card present2.30% + $0.10
Product 1All other products, card not present1.89% + $0.10
Product 1Visa Infinite Spend Qualified, card not present2.60% + $0.10
Commercial Card PresentPurchasing and Corporate T&E2.50% + $0.10
Commercial Card Not PresentPurchasing and Corporate T&E2.70% + $0.10
CPS/Retail, DebitExempt issuer, card present0.80% + $0.15
Non-Qualified Consumer CreditEvery product3.15% + $0.10

The keyed or phoned sale costs more, and there is a published way to claw some of it back

A ring sized and shipped, a repair paid for over the phone, a piece sold from an online listing — each of those moves the sale from Product 2 to Product 1, which on the all other products row is 1.89% + $0.10 against 1.51% + $0.10. On a $6,000 sale that is a $22.80 difference before any fraud loss. Visa publishes a partial offset. Card Not Present Incentive Types 1, 2 and 3 are listed at -0.05%, -0.10% and -0.15% respectively, applied against the card-not-present rate. EMV Token transactions qualify for Type 1, Digital Commerce Authentication Program transactions qualify for Type 2, and DCAP plus EMV Token transactions qualify for Type 3. The schedule states that these incentives require CPS qualification and are subject to change. Whether your gateway actually sends the authentication and tokenisation data that earns them is a question for the gateway and the processor, and the answer is invisible on a blended statement. At jewellery ticket sizes it is worth the phone call.

The cash rule that has nothing to do with cards

A jeweller is one of the few retailers that regularly meets the currency reporting threshold, and the definition of currency is wider than people expect. Under 31 CFR 1010.330, a person who in the course of a trade or business receives currency in excess of $10,000 in one transaction, or in two or more related transactions, must report it. Currency means coin and paper money, and it also means a cashier's cheque, bank draft, travellers cheque or money order with a face amount of not more than $10,000 when received in a designated reporting transaction — which the rule defines as a retail sale of a consumer durable, a collectible, or a travel or entertainment activity. A diamond ring is squarely in that territory. The timing rules matter as much as the threshold. If the initial payment exceeds $10,000 the report is due within 15 days of receipt. If it does not, you aggregate the initial payment and subsequent payments made within one year until the total exceeds $10,000, and report within 15 days of the payment that takes it over. A further report is required each time previously unreportable payments within a 12-month period exceed $10,000. The rule also carries narrow exceptions where a cashier's cheque is the proceeds of a bank loan, or is received on an installment sales contract meeting stated conditions. This is general information, not tax or legal advice (September 17, 2026); confirm your obligations with your accountant.

The FTC's wording rules are the backbone of a dispute defence

A not-as-described dispute against a jeweller is an argument about what the description meant, and the Federal Trade Commission has published what it means. Under 16 CFR Part 23, if diamond weight is stated as decimal parts of a carat the stated figure should be accurate to the last decimal place, and a weight stated to one decimal place should be accurate to the second — the guides give the example that .5 carat could represent a weight between .495 and .504. If weight is stated as a fraction, a conspicuous disclosure that the weight is not exact should appear close to the fraction, together with a reasonable range for each fraction. For laboratory-grown material, the name of a precious or semi-precious stone must be immediately preceded with equal conspicuousness by wording such as laboratory-grown, laboratory-created, the manufacturer's name followed by created, imitation or simulated; the guides state that the word faux is not an adequate disclosure. And the note to the treatments section says that where a product can be purchased without personally viewing it, the disclosure should be made in the solicitation for, or description of, the product. In practice that means your online listing copy is the evidence you will file in a representment. This is general information, not legal advice (September 17, 2026).

A restricted return policy has to be disclosed in a specific place

Custom work, engraved pieces and special orders are exactly the sales a jeweller wants to make final, and the card rules allow that — but they are specific about where the disclosure goes rather than about what it says. Section 5.4.2.5 requires that a merchant restricting the return of goods or cancellation of services clearly disclose its return, refund and cancellation policies at the point of transaction before the cardholder completes a card-present transaction, or on the front of the transaction receipt; if the disclosure sits on the receipt or in a separate contract it must be accompanied by a space for the cardholder to indicate acceptance. For an electronic commerce merchant the disclosure belongs in the sequence of pages before final checkout, with a click-to-accept button, checkbox or other acknowledgement, and a link is acceptable only if that link forms part of the acknowledgement. The same section closes with a sentence that no amount of signage overrides: a merchant must not require a cardholder to waive the right to dispute a transaction with the issuer. A final-sale policy is enforceable as a policy; it is not a waiver.

What to hold your provider to

Four things, and none of them involve a promised number. First, interchange-plus pricing with the interchange program printed per transaction, because at these ticket sizes you need to see a downgrade the month it happens rather than a year later. Second, written confirmation of whether your gateway sends the tokenisation and authentication data that the published card-not-present incentives require. Third, a representment process you have actually tested, with a named contact and a stated deadline, because a single four-figure chargeback is worth more than a year of rate shaving. Fourth, clarity on reserves: high average tickets and delayed delivery are both underwriting triggers, and it is better to know the reserve terms before a sixteen-thousand-dollar week than during one.

About the rate tables on this page: Visa is the only card network that publishes a public US merchant interchange schedule, so the rate tables on this site are Visa-only. Mastercard, American Express and Discover do not publish an equivalent US merchant schedule, and their rates are neither shown above nor implied by these figures. Ask your processor for the rates that apply to each network on your account.

Key takeaways

  • Card-present consumer credit runs 1.51% + $0.10 to 2.30% + $0.10 depending on the card product
  • Non-Qualified Consumer Credit is 3.15% + $0.10 on every product — a downgrade is expensive here
  • Card-not-present Product 1 is 1.89% + $0.10 for all other products against 1.51% card present
  • Published card-not-present incentives are -0.05%, -0.10% and -0.15% and require CPS qualification
  • Currency over $10,000 in one or related transactions is reportable within 15 days
  • For a consumer durable or collectible, cashier's cheques and money orders up to $10,000 count as currency
  • Diamond weight stated to one decimal place should be accurate to the second decimal place
  • A final-sale policy must be disclosed at the point of transaction and can never waive dispute rights

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