SB 478 regulates the advertised price, and a card fee can fall inside it
Since 1 July 2024, California Civil Code section 1770(a)(29) has made it an unlawful practice to advertise, display or offer a price for a good or service that does not include all mandatory fees or charges, other than taxes or fees imposed by a government on the transaction and reasonable shipping costs for physical goods. The Attorney General's office is explicit that this is a transparency law rather than a price-control law: it does not change what a business may charge, only what the number on the sign, the menu, the shelf or the booking page has to represent.
For a Los Angeles merchant thinking about a card fee, that reframes the whole decision. The state is not asking whether you may recover your cost of acceptance. It is asking whether the charge is one the customer can avoid. The Attorney General's guidance treats a credit card processing fee as generally not a mandatory fee where the customer has another way to pay, such as cash — the fee is then a consequence of a choice the customer makes. Where a business accepts cards only, and a great many Los Angeles businesses now do, the same fee becomes unavoidable, and an unavoidable fee is a mandatory fee that has to be inside the advertised price.
That is a genuinely awkward result for cashless operations, because the commercial point of a surcharge is that it sits visibly outside the price. Going cashless and running a card surcharge are, under this law, in tension with each other. It is worth resolving that deliberately rather than discovering it later.
The restaurant amendment is narrower than it sounds
SB 1524 amended the statute shortly before it took effect, exempting mandatory fees charged by restaurants, bars and food vendors — provided the fee is clearly and conspicuously displayed wherever prices are shown. Read the condition carefully. The exemption does not say a food business can bury a service charge and reveal it at the end. It says the fee does not have to be folded into the menu price so long as it appears, clearly and conspicuously, everywhere the prices appear. On a printed menu, an online ordering page, a third-party listing and a QR menu, that is four places, not one.
For a Los Angeles restaurant group running the same fee across in-house dining and delivery channels, that is a content-management problem as much as a compliance one. The fee has to travel with the prices.
Surcharging rules sit on top of this, not instead of it
SB 478 is a display law. It does not replace the separate body of California rules and card network rules that govern surcharging itself. Card network rules in the United States prohibit surcharging debit and prepaid card transactions regardless of state law, which means any fee program has to distinguish debit from credit at authorisation and drop the fee on debit. A terminal configured to add a flat percentage to every card presented will surcharge debit, and in Los Angeles retail and quick-service that is a daily event rather than an edge case. Our California credit card surcharge law guide covers the surcharge side with the primary sources.