The short answer

Visa's US schedule prices supermarkets through named supermarket programs rather than the general retail ones. On the schedule effective April 18, 2026, CPS/Supermarket, Debit for an exempt issuer is a flat $0.30 with no percentage component, while the same card from a regulated issuer is 0.05% + $0.21. On the consumer credit side, Supermarket Credit—All Other is 2.00% + $0.07 for premium products and 1.50% + $0.07 for Traditional Rewards and all other products; the cheaper supermarket tiers above it require transaction volumes in the tens of millions. Separately, 7 CFR 274.3 entitles an authorised supermarket to at least one EBT terminal for every $11,000 of monthly redemption activity, up to the number of lanes in the store, and 7 CFR 274.7 forbids a minimum purchase amount, a cap on the number of transactions, a transaction fee or a SNAP-only checkout lane.

Visa prices supermarkets on a table of their own

Most retail formats are priced off the general card-present programs. Grocery is one of the few that Visa names separately, and the shape of the supermarket rows is unusual enough to change how you read a statement. The exempt debit row has no percentage at all: it is a flat thirty cents, which is the opposite of how almost every other program in the schedule is built. That single design choice is why a supermarket's debit cost behaves like a per-basket toll rather than like a share of revenue, and why the number that moves your payments bill is average basket size rather than turnover. Visa publishes these as interchange reimbursement fees paid between financial institutions, states that merchants do not pay them, and says merchants pay a merchant discount to their own financial institution instead. Read the table as the floor your pricing is measured against, not as your bill. Visa also does not publish, in this document, the conditions a sale must meet to clear under a supermarket program; it points instead to its U.S. Interchange Reimbursement Fee Rate Qualification Guide, which is not among the public documents we checked. So the useful question for your processor is not what the supermarket rate is, but which program your sales are actually being submitted under.

Visa US supermarket and adjacent programs, effective April 18, 2026 (Visa USA Interchange Reimbursement Fees)
Fee programCard typeRate
CPS/Supermarket, DebitExempt issuer, card present$0.30
Any debit programRegulated issuer0.05% + $0.21, plus $0.01 for issuers certified on fraud standards
CPS/Supermarket, PrepaidExempt prepaid, card present1.15% + $0.15
CPS/Retail, DebitExempt issuer, card present0.80% + $0.15
Supermarket Credit—All OtherTraditional Rewards and all other consumer credit products1.50% + $0.07
Supermarket Credit—All OtherVisa Infinite Spend Qualified and Visa Signature Preferred2.00% + $0.07
Supermarket Credit—Tier 0Traditional Rewards and all other consumer credit products1.18% + $0.05
Small Merchant Supermarket 1 & 2Traditional Rewards and all other consumer credit products1.50% + $0.07
Electronic Interchange Reimbursement Fee (EIRF), DebitQualification conditions not met1.75% + $0.20
Non-Qualified Consumer CreditBottom of the credit ladder3.15% + $0.10

The flat thirty cents has a crossover point, and it is lower than you would guess

Because the exempt supermarket debit row is a flat fee and the regulated row is a percentage plus a fixed amount, the two lines cross. Illustrative example, using only the rates in the table above: a regulated debit card costs 0.05% of the basket plus $0.21, so at a $180 basket that is $0.09 plus $0.21, or $0.30 — exactly what the exempt supermarket row charges. Below $180 the regulated card is cheaper to accept; above it the exempt card is. If the issuer has certified compliance with the interim fraud prevention standards and earns the additional $0.01, the crossover moves down to $160. That is not a pricing tactic, because you cannot choose which card a shopper presents. It matters for a different reason: at supermarket basket sizes the debit side of your bill is close to fixed, so a processor quoting a single blended percentage is charging a percentage on a cost that is not one. That is the argument for interchange-plus in this format, and it does not rest on anyone's savings claim.

The supermarket tiers are written for chains, and the criteria say so out loud

Above the Supermarket Credit—All Other row sit four tiers with better rates, and Visa publishes exactly what it takes to reach them. Effective April 18, 2026, based on 12 months of activity ending September 30, 2025, Tier III requires a minimum of 23.4 million transactions and a minimum of $1.35 billion in volume, a dispute financials ratio no higher than 0.020% of gross transaction count, and PCI compliance. Tier II requires 102.6 million transactions and $5.90 billion. Tier I requires 188.0 million and $15.00 billion. Tier 0 requires 525.0 million transactions and $27.60 billion. For comparison, the general retail thresholds start at 19.2 million transactions and $1.08 billion for Threshold III. An independent grocer, a co-operative store or a small regional chain is not within several orders of magnitude of any of these, and there is no point negotiating for a rate that is gated on a number you cannot reach. What is worth checking instead is the other end of the schedule: Visa publishes a Small Merchant Fee Program with a Small Merchant Supermarket 1 & 2 row, and a Small Merchant Category Volume Maximum stated as $280,000 in gross Visa consumer credit sales based on 12 months of Visa system activity ending September 30, 2024. Ask whether your sales are being submitted for it.

How many EBT lanes you are entitled to is a number in the regulations

SNAP retailers argue with their processors about EBT equipment far more than they need to, because the deployment rule is written down. Under 7 CFR 274.3, for an FNS-authorised retailer whose programme benefit redemptions represent less than 15 percent of total food sales, superstores and supermarkets shall receive at a minimum one terminal for every $11,000 in monthly redemption activity, up to the number of lanes per store; all other food retailers receive one for every $8,000. A State agency may deploy at higher levels than that, must review deployment yearly, and may remove excess terminals if actual activity warrants. The same section says authorised retailers shall not be required to pay costs essential to and directly attributable to EBT system operations as long as the equipment or services are provided by the State agency or its contractor and are used solely for SNAP — but that where the equipment is also used for commercial purposes, the State agency may, with USDA approval, share appropriate costs with retailers, and may charge reasonable fees for replacing lost, stolen or damaged equipment. That is the sentence that decides whether an integrated lane is free or billable. On timing, the regulation requires the EBT system to credit the retailer's financial institution within two business days of the daily cut-over period, and gives newly authorised retailers access within two weeks of the FNS authorisation notice, extended to 30 days or a mutually agreed period where the retailer uses a third-party processor to drive its terminals or drives its own.

Four things the SNAP rules will not let you do at the till

These are operational settings, not policy positions, and every one of them is a line in 7 CFR 274.7. First, no minimum dollar amount per transaction and no maximum limit on the number of transactions may be established, and no transaction fees may be imposed on SNAP households using the EBT system to access their benefits. If your POS enforces a card minimum, it has to know not to apply it here. Second, retailers shall not establish special checkout lanes which are only for SNAP households; if a lane is designated for other electronic debit or credit cards, cheques or similar payment methods, EBT customers may be assigned to it as long as other commercial customers are too. Third, checkout lanes equipped with POS devices shall be made available to SNAP households during all retail store hours of operation, which is a real constraint on closing lanes late at night. Fourth, benefits shall not be used to pay for any eligible food purchased before an EBT card is presented, nor for food in advance of receipt of the food, except for food purchased from a nonprofit co-operative food purchasing venture. That last one is the rule to put in front of anyone building an order-ahead or curbside pickup flow, because charging at order time is exactly what a card-based checkout does by default. Households must also be able to check their balance without making a purchase or standing in a checkout line.

Cash back is a cash-handling decision before it is a payments one

At supermarket scale the cash-back button is one of the largest single influences on how much currency moves through the front end, so it belongs in the same conversation as till floats and collection frequency. The rules are narrow and worth stating precisely. Under Section 5.8.1.4 of the Visa rules, a cash-back transaction must be authorised online, must be completed as a retail transaction in a face-to-face environment — a requirement that, effective 18 April 2026, no longer specifies that the transaction be domestic — must contain a PIN or consumer device cardholder verification, and in the US region must contain a PIN. The cash-back portion of the amount has to be uniquely identified and the transaction processed in the merchant's local currency. Table 5-15 sets the US limit at USD 200 and permits cash back without a purchase, on debit and prepaid cards. And the rules state that a member must not process a credit refund or credit transaction receipt for the cash-back component of a transaction, which is the sentence to give a supervisor who is about to refund a whole mixed transaction at the service desk.

About the rate tables on this page: Visa is the only card network that publishes a public US merchant interchange schedule, so the rate tables on this site are Visa-only. Mastercard, American Express and Discover do not publish an equivalent US merchant schedule, and their rates are neither shown above nor implied by these figures. Ask your processor for the rates that apply to each network on your account.

Key takeaways

  • CPS/Supermarket, Debit is a flat $0.30 for an exempt issuer, with no percentage component
  • Regulated debit stays at 0.05% + $0.21, so the two rows cross at a $180 basket on published rates
  • Supermarket Credit—All Other is 1.50% + $0.07 for Traditional Rewards and all other products
  • Supermarket Tier III needs 23.4 million transactions and $1.35 billion — the tiers are for chains
  • 7 CFR 274.3 entitles supermarkets to one EBT terminal per $11,000 of monthly redemption, up to lane count
  • EBT settlement is credited within two business days of the daily cut-over period
  • No SNAP minimum purchase, no transaction cap, no transaction fee and no SNAP-only lane
  • US cash back needs a PIN, is capped at USD 200, and its cash-back portion cannot be refunded

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