The short answer
Visa's Core Rules (18 April 2026 edition) say that before a merchant stores a payment credential for future transactions it must get the cardholder's express informed consent to an agreement covering the transaction, the merchant and how the stored credential will be used. Before the first transaction the merchant must submit an authorization for the amount, or an account verification if no payment is due, and must not store the credential if that is not approved. If a merchant-initiated charge on a stored credential is declined, the merchant must notify the cardholder in writing and allow at least 7 calendar days to pay another way.
Read this first
Not legal advice. This page is general information dated September 17, 2026, summarizing the Visa Core Rules and Visa Product and Service Rules (18 April 2026 edition) and Visa's stored credential framework guide. It covers Visa only; Mastercard, American Express and Discover have their own rules, and state and federal laws on automatic renewals also apply. Your acquirer can add requirements. Check the current rules with your processor. CELER Merchants is an independent merchant services agent, not a law firm.
What counts as a stored credential
Visa's stored credential framework guide defines a stored credential as information, such as an account number or payment token, stored by a merchant or its agent, a payment facilitator or a staged digital wallet operator to process future purchases for a cardholder. It is not a stored credential when the card is kept only to complete a single transaction or purchase. Visa's example: a card given to a hotel for future reservations as part of a membership profile is a stored credential; a card given for one specific reservation is not.
Cardholder-initiated vs merchant-initiated
The guide separates cardholder-initiated transactions (CITs), where the cardholder actively takes part, such as a checkout using a saved profile, from merchant-initiated transactions (MITs), which the merchant starts without the cardholder's active participation.
| Type | Who starts it | Visa's description (summarized) |
|---|---|---|
| Credential on file (CIT) | Cardholder | A card-absent purchase the cardholder starts using a card they previously stored with the merchant. |
| Recurring | Merchant | A series of charges at fixed, regular intervals, not more than one year apart, under the cardholder's agreement. |
| Installment | Merchant | A series of charges for a single purchase over a period, under the cardholder's agreement. |
| Unscheduled credential on file | Merchant | A fixed or variable charge that is not on a scheduled date, such as an automatic account top-up, with the cardholder's consent. |
| Industry practice (incremental, delayed charge, no-show, reauthorization, resubmission) | Merchant | Follow-up charges to an original transaction that could not be completed in one transaction, such as a hotel mini-bar charge after checkout. |
What the customer must agree to
Table 5-20 of the Visa rules says that before storing a payment credential for a future transaction, the merchant must obtain the cardholder's express informed consent to an agreement that includes: a description of the goods or services; the total purchase price; cancellation and refund policies; any surcharge and its disclosures where surcharging is permitted; the merchant outlet location and contact address, email and phone; the last four digits of the account number; how the cardholder will be notified of changes; the transaction amount or how it will be determined; the currency; how the stored credential will be used; the timing and frequency of charges, or for unscheduled charges the event that triggers them; the agreement's expiration date if any; and the length of any trial, introductory or promotional period. The rules say these terms must be shown when the cardholder consents and displayed separately from the general purchase terms. The merchant must keep the information for the duration of the agreement and provide it to the cardholder or issuer on written request.
Extra rules for recurring charges
Table 5-21 says a merchant running recurring transactions must provide a simple cancellation procedure (at least an online one if the order was accepted online) and include the fixed dates or intervals of the charges. At least 7 days before a recurring charge, the merchant must notify the cardholder if a trial, introductory offer or promotional period is ending, including the amount and date of later charges and a simple way to cancel online or by text message. The rules also say recurring and unscheduled credential-on-file transactions must not include finance charges or interest.
The first transaction and indicators
Table 5-22 says that after the agreement is completed and before the first transaction, the merchant must submit an authorization request for the amount, or an account verification if no payment is due. If that is not approved, the merchant must not store the credential. Transactions using a stored credential must use POS entry mode code 10, and recurring, installment and unscheduled credential-on-file transactions must carry the appropriate indicator in the POS environment field. Before a cardholder-initiated transaction on a stored credential, the merchant must validate the cardholder's identity, for example with a login ID and password. Your gateway usually sets these values, so ask your provider how it flags stored credential transactions.
When a stored-card charge is declined
Table 5-22 says that if an authorization request for a merchant-initiated transaction with a stored credential is declined, the merchant must notify the cardholder in writing and allow the cardholder at least 7 calendar days to pay by other means. Build this into your failed payment process. See our guide to failed payment recovery.
Setup checklist
1. Write a card-on-file agreement that covers every item in Table 5-20 and show it separately from your general terms. 2. Record the customer's consent and keep it for the life of the agreement. 3. Run an authorization or account verification before storing the card, and do not store it if declined. 4. Confirm your gateway flags stored credential, recurring, installment and unscheduled transactions correctly. 5. Send trial-ending notices at least 7 days ahead and offer simple online cancellation. 6. Send a written notice and allow at least 7 calendar days after a declined merchant-initiated charge. 7. Check other card brands' rules and any automatic renewal laws where you sell.
Key takeaways
- Get express informed consent to a written card-on-file agreement before storing a card.
- Authorize or verify the card first; if declined, do not store it.
- Recurring billing needs simple cancellation and notice at least 7 days before a trial or promotion ends.
- After a declined merchant-initiated charge, notify in writing and allow at least 7 calendar days.
- Not legal advice; these are Visa rules only, so check other brands and applicable laws.
Related guides
- Subscription Billing: The Rules Behind Recurring Charges
- Recovering Failed Payments: A Practical System
- Tokenisation and PCI Scope: What Tokens Do and Do Not Do
- Moving Stored Cards Between Processors
- Gym Recurring Billing: Failed Payments and Cancel Rules
- Refund Policies: What the Card Rules Require You to Disclose
- Pet Store Payment Processing: Counter and Auto-Ship
Sources
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