The short answer
Card-linked loyalty identifies returning customers by their payment card token, so points accrue with no app, no card and no extra step at the till. Enrolment and participation rates are far higher than app-based programs for most small businesses.
Keep it invisible at the counter
Anything that adds seconds to a transaction at peak time will be skipped by staff. Card-linked recognition adds nothing to the flow.
Use the data honestly
Purchase frequency and basket composition tell you what to stock and when to contact. Handle the personal information under your privacy policy — and in Quebec, under Law 25.
Key takeaways
- Card-linked loyalty removes friction entirely
- Programs that slow the till get skipped by staff
- Loyalty data is personal information — handle it accordingly
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