The short answer

Cash discounting means a business sets its regular price and offers a lower price to customers who pay with cash or another non-card method. In the United States, federal law stops card issuers from banning cash discounts, and in Canada the payment card Code of Conduct lets merchants offer discounts by payment method, but how you show prices decides whether a program counts as a discount or as a surcharge. CELER Merchants, an independent merchant services agent, can show you how a program would look on your statement; for your own situation, check with your processor or a lawyer.

Cash discount, surcharge and dual pricing

A cash discount starts from the card price and takes money off for cash. A surcharge starts from the cash price and adds a fee for paying by card. Dual pricing usually means showing both prices side by side. The difference is not only wording: card network rules and many state laws look at how the price is shown and how the final total is reached.

What US federal law says

15 U.S. Code 1666f says a card issuer may not, by contract or otherwise, prohibit a seller from offering a discount to induce a cardholder to pay by cash, check or similar means rather than a credit card. It also says such a discount is not a finance charge if it is offered to all prospective buyers and its availability is disclosed clearly and conspicuously.

What Visa's rules say

Visa's U.S. Merchant Surcharge Q&A (version 02152024) says Visa's rules allow a discount for paying with another method, commonly called a cash discount. To do it correctly, prices must show either only the card price for each item, or the card and cash prices side by side. The card total at checkout must come from the displayed item prices, not from adding a fee for paying by card; otherwise it may be treated as a surcharge and fall under Visa's surcharge rules, which limit surcharges to credit cards and to no more than the merchant discount rate or 3%, whichever is lower.

Texas: what the court record shows

The Texas State Law Library says cash discounts are not surcharges under the definition in Texas Business and Commerce Code section 604A.001(5). On surcharges, the federal court in Rowell v. Paxton (W.D. Tex., No. 1:14-cv-00190-LY) entered a permanent injunction and final judgment, filed 16 August 2018, holding that section 604A.0021 as applied violated the plaintiffs' commercial free-speech rights, and barring the Attorney General from enforcing it against those plaintiffs. The Law Library notes that the ruling addressed credit card surcharges, not debit cards, and cites Attorney General Opinion KP-0257 for the view that the law remains enforceable in some contexts. If you are in Texas, ask a lawyer how this applies to you.

Canada and Quebec

The Financial Consumer Agency of Canada says that under the Code of Conduct for the Payment Card Industry in Canada, merchants may offer discounts for different payment methods and between card networks, and may add a surcharge to credit card transactions except in Quebec. In Quebec, the Office de la protection du consommateur says a merchant cannot charge fees when a consumer pays by debit or credit card, that the advertised price must be the full amount, and that a sign or verbal notice does not make such a fee allowed.

Is it legal where you are? A checklist

Rules change and depend on where you sell. Before you start, go through these points with your processor, and with a lawyer if anything is unclear.

Cash discount checklist (general information, not legal advice)
CheckWhy
Your state or province's rules on surcharges and discountsState and provincial law can be stricter than card network rules
How prices are displayedVisa treats a card fee added at checkout as a surcharge
Debit and prepaid cardsVisa does not allow surcharges on them
Your processor's program termsYour provider has to support the setup on your terminal
Signs and receiptsCustomers must see the prices before they pay

How CELER Merchants can help

CELER Merchants is an independent merchant services agent, not a bank, a processor or a law firm. We can review your statement for free, usually within 4 hours, and show what a cash discount program from the processors we work with would look like for your business. We do not give legal advice: for that, ask your lawyer.

Key takeaways

  • A cash discount lowers the price for cash; a surcharge adds a fee for cards
  • US federal law stops card issuers from banning cash discounts (15 U.S.C. 1666f)
  • Visa requires card prices or side-by-side prices, with no card fee added at checkout
  • Canada allows discounts by payment method; Quebec bans card fees for consumers

Want this checked against your own statement?

We are an independent agent — we shop every processor we work with and bring you the best deal for your profile. Free analysis, every fee named, back, usually within 4 hours. Or call now and we will quote you on the phone.